Just read a fantastic article this morning sent to me by one of my artists (thanks, Eric!). The article speaks about how we experience a natural hesitancy to purchase art and it mentions some very specific points on how to handle the process. I found it really interesting because it covered some points that I often mention to my clients.
Like the author of the article, I have managed a gallery for almost eight years and still find it amazing that people hesitate to purchase things when it is obvious that they really want a piece and they really love it. Some points to consider when we stand in our own way before an art purchase:
Now, let's say you don't go for the impulse buy. If you are still thinking about a piece the next day, call the gallery back and purchase it. You will kick yourself if a one of a kind work of art escapes you because you hesitated. Creative Genius offers clients the ability to hold a piece for 24 hours with no deposit to help you avoid this pitfall. And you might not realize how many times someone has called back for a piece, only to find that it went home on an impulse buy. If you like it and you are thinking about it after leaving the gallery, buy it. Most galleries, including Creative Genius, offer payment plans like layaway and other methods to make purchasing the piece easier.
When it's time (and you'll know when), give the piece away or sell it to someone so that someone else can enjoy it with a fresh set of eyes.Sometimes art will stay with you forever and sometimes it just won't and either way is okay.
Thank you to Meegan Holland | The Grand Rapids Press